The first open-source educational platform for civic communication in the age of AI

We protect democracy and empower you with skills&strategies to bring positive change

The Public Arena
Academy in a nutshell

We know the value of an expert advice
for your business in turbulent times. Navigating
the public arena in an ever-changing political
landscape and evolving technologies is a
challenge that can be overwhelming.

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    The Playbook

    Your 400+ pages guide for political communications and everything you need to know, including latest insights on AI, case studies and practical know-how.

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    Expert Pool

    Find the right expert for your cause. Our renowned thought leaders share their knowledge and content. Join our expert pool and increase your digital presence in the public arena!

    Become an expert
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    Courses & Case Studies

    We offer educational courses,
    various deep dives, webinars and
    free strategy templates around
    politics & campaigning, public
    sector and social advocacy.

    View all

Courses & Case Studies

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Our goal is to make learning simple, accessible and exciting

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Our mission is to democratize access to digital communication and campaign knowledge, equipping you with the necessary tools and tactics to ignite positive change within your
organizations and communities.

Join us on this journey to revolutionize political communication, paving the way for a more inclusive and effective public discourse.


Our ethos:
Is anchored in the principles of pluralism and liberal democratic values

Juri Schnöller
Juri Schnöller
Founder of the Public Arena Academy
With the Public Arena Juri aims to build the first non-profit global education platform for AI, Digital, and political communications. Beyond work, Juri is a hiking enthusiast and a Star Trek geek.
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We are convinced that different voices and opinions contribute to the development of society.

We believe that everyone, irrespective of their goals, campaign scope, or financial capacity, deserves access to effective communication and cause promotion resources.

Our Partners


Expert Pool

We take our time to get to know our experts personally and make sure they are the right fit for the Public Arena. All our experts have outstanding expertise in their fields and are impact-driven.
Nathaniel Lubin
Nathaniel Lubin
Building & managing technology teams, launching new organizations, strategic use of influencers, platform regulation
Düzen Tekkal
Düzen Tekkal
Human rights activism, war correspondence, NGO management
Christiana Bukalo
Christiana Bukalo
Social entrepreneurship, political innovation, statelessness and migration, agile transformation
Yasemin Efiloğlu
Yasemin Efiloğlu
Feminist AI policy, feminism
& DEI, digital strategy &
business development

We can impress

Our goal is to democratize political communication, ensuring it’s transparent, inclusive, and accessible to all, regardless of resources or scale of operations.“
  1. A wide range of free
    courses and deep
  2. Case Studies from various
    organizations, best
    practice campaigns and
    interviews with industry thought leaders
  3. Leading global
    campaign and
    communication experts
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    Deep Dive Interviews with experts
    from different industries
  • Interactive E-Book with the latest insights and trends around digital communication, campaigning, team and community building
  • Case Studies including the latest trends on AI and Tools
  • Templates to get you to your communication goals
  • Frameworks for digital communication

Reaching New Heights:
Empowering Your Journey to Success

We have assembled a team of dedicated experts and have used the leading AI technology to develop our courses